Volt Fizzles: Dealers Not Plugging In
- Last Updated on 01 April 2012
DETROIT -- Some Chevrolet dealers are turning down Volts that General Motors wants to ship to them, a potential stumbling block as GM looks to accelerate sales of the plug-in hybrid.
For example, consider the New York City market. Last month, GM allocated 104 Volts to 14 dealerships in the area, according to a person familiar with the matter.
Dealers took just 31 of them, the lowest take rate for any Chevy model in that market last month. That group of dealers ordered more than 90 percent of the other vehicles they were eligible to take, the source said.
In Clovis, Calif., meanwhile, Brett Hedrick, dealer principal at Hedrick's Chevrolet, sold 10 Volts last year. But in December and January he turned down all six Volts allocated to him under GM's "turn-and-earn" system, which distributes vehicles based on past sales volumes and inventory levels.
GM's "thinking we need six more Volts is just crazy," Hedrick says. "We've never sold more than two in a month." Hedrick says he usually takes just about every vehicle that GM allocates to him.
GM spokesman Rob Peterson confirmed that "dealer ordering is down" for the Volt. He said many dealers have been waiting for resolution of the National Highway Traffic Safety Administration's investigation into the risk of fires in the car's battery pack. Last year three packs caught fire in the days or weeks following government test crashes.
This month GM announced a voluntary repair aimed at protecting the battery pack. And last week NHTSA said it has closed its investigation, concluding that the battery pack poses no significant fire risk.
"There's a lot of misinformation that has swirled over the past month," Peterson said. "Dealers are kind of waiting for things to settle down." ... continued...





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