- Post 23 May 2012
- By Matt Cover | CNSNews.com
(CNSNews.com) – The Department of Health and Human Services has awarded a $20-million contract to a Democrat-connected public relations firm, which will promote awareness of Obamacare's "preventive services" mandate.
Under that mandate, all health-care plans must cover -- without any fees or co-pays -- all FDA-approved contraceptives, including those that cause abortions, as well as sterilizations.
The public relations firm hired to conduct the PR campaign, Porter Novelli, is a global firm whose leadership team features former Obama campaign surrogate and Democratic operative Catherine "Kiki" McLean.
McLean appeared on television on behalf of the Obama campaign in 2008. She also worked as a senior adviser to Hillary Clinton’s 2008 presidential campaign as well as the presidential campaigns of former Vice President Al Gore and Sen. John Kerry (D-Mass.).
The $20-million taxpayer-funded public relations campaign is mandated by the Patient Protection and Affordable Care Act, an HHS official told CNSNews.com.
“Section 4004 of the Affordable Care Act required the department to conduct this effort as one way to encourage utilization of preventive benefits and services,” the official said.
“This public education campaign is part of our ongoing education efforts that will inform the American people about the steps they can take to prevent disease and illness and stay healthy.”
Section 4004 of the legislation requires HHS to conduct an “education and outreach campaign regarding preventive benefits,” using radio, television and online media in a campaign that, among other things, “explains the preventive services covered under health plans offered through [ObamaCare].”
The campaign also “promotes the use of preventive services” including those covered under the sterilization-contraception-abortifacient mandate, HIV screenings for “at risk” youth, and diet and obesity prevention services for children.
According to the law, the campaign “may include the use of television, radio, Internet, and other commercial marketing venues and may be targeted to specific age groups based on peer-reviewed social research.”
The campaign may also use humor and what the legislation describes as “nationally recognized positive role models.”