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Home News - OP/ED - Blogs In Other News On Point: Lawyers' Cereal Litigation Suffers Crunching Blow

09

Jun

2009

On Point: Lawyers' Cereal Litigation Suffers Crunching Blow
News - OP/ED - Blogs - In Other News
Written by Copy Desk   
Tuesday, 09 June 2009 09:28
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More from the litigious lunacy files by On Point's Matthew Heller:

Froot Loops, Berry Berry Kix and Fruity Cheerios have all recently been the targets of false advertising lawsuits filed by three lawyers. But a judge may have ended this outbreak of cereal litigation by throwing out a case involving Cap'n Crunch's Crunch Berries.

The litigation appears to have been inspired in part by a January 2006 study in which the Prevention Institute, an Oakland, Calif., nonprofit, found that “nearly two-thirds of highly-advertised children’s food products with images or references to fruit on the package contained little or no fruit and were high in added sweeteners.”

Working as a team, attorneys Hal Hewell of San Diego, Cynthia C. Lebow of Santa Monica, and Howard Rubenstein of Aspen, Colo., have filed deceptive advertising suits involving 12 of the 25 products listed in the study as having minimal or no fruit. ...

Read more here.

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